IT Firm Earns 354 Leads with Strategic Local SEO Optimization
Project Summary
Tech Partners Hawaii, a Honolulu-based technology solutions provider, leveraged Pronto’s MSP marketing services to strengthen their position in the competitive Hawaiian IT services market.
Over an 11-month period, our collaboration yielded 354 leads for the firm by achieving dominant map rankings across their service area and substantially increasing online visibility and engagement.
Leads
Leads
Company Background
Tech Partners Hawaii provides a full suite of technology solutions across the Hawaiian islands, with locations in Wailuku and Honolulu. Their service offerings include:
- Managed IT Support
- Managed Cybersecurity Services
- Managed Cloud Services
- IT Consulting
- Managed Backup Services
Limited Digital Presence in a Growing Market
When Tech Partners Hawaii approached Pronto in October 2023, they faced several critical challenges in their online visibility:
- Poor Local Visibility: Despite being an established IT provider, they struggled to appear prominently in local map searches — a crucial channel for reaching potential clients in their service area.
- Inconsistent Online Information: Their Google My Business Profile lacked optimization and showed minimal activity, resulting in limited engagement from potential clients.
The company needed a complete strategy to improve their digital presence and establish themselves as a prominent player in Honolulu’s IT services market.
A Strategic Approach to Local Search Dominance
To address Tech Partners Hawaii’s challenges, we implemented a SEO and local presence optimization strategy starting in December 2023.
To address Tech Partners Hawaii’s challenges, we implemented a SEO and local presence optimization strategy starting in December 2023.
1. Google My Business Optimization
- Conducted thorough GMB audit
- Enhanced profile with targeted keywords
- Built and cleaned up citations
- Implemented consistent posting schedule (3-4 times monthly)
2. Strategic Local SEO Development
- Prioritized Honolulu market as primary focus
- Initial focus on “Hawaii IT services” with planned transition to Honolulu-specific keywords
- Improved Domain Rating from 2 to 8 through strategic optimization
- Achieved 4th position ranking for primary target keyword
Business impressions showing dramatic increase in both desktop maps (65%) and search (73%) visibility
Dramatic Improvements in Local Search Presence
Our approach delivered significant improvements across all key metrics for Tech Partners:
Local Search Performance
Map rankings comparison showing dramatic improvement from November 2023 to October 2024
Before our optimization efforts, Tech Partners Hawaii struggled to maintain consistent rankings across their service area. After implementation, they achieved:
- Top 3 positions for “Managed IT Services” across Honolulu
- Significantly improved rankings for “IT Support” and “IT Consulting”
- Consistent high visibility across their entire service area
Engagement Metrics
Map rankings comparison showing dramatic improvement from November 2023 to October 2024
Tech Partners Hawaii also saw substantial increases in key engagement metrics, many of which led to direct call leads.
- 496 business direction requests
- 52 call clicks (44% increase)
- 293 website clicks (38% increase)
Search Visibility
On top of all this, the IT firm’s business impressions showed encouraging growth:
- 65% increase in desktop maps visibility
- 73% increase in desktop search visibility
- Consistent upward trend in visibility throughout the campaign period
Significant Lead Generation Results
Lead generation breakdown showing the mix of call and form submissions from December 2023 to November 2024 (WhatCoverts)
Total Lead Generation (Dec 2023 – Nov 2024):
- 354 total leads generated
- 337 phone calls (95% of total leads)
- 17 form submissions (5% of total leads)
Lead Source Breakdown:
- Phone Calls:
- 251 direct calls from organic search
- 86 additional calls from various sources
- Web Forms:
- 15 form submissions from paid search
- 2 form submissions from organic and other sources
This increase in lead volume demonstrates the crucial impact of improved local search visibility. The high proportion of phone calls (95% of leads) tells us that potential clients found Tech Partners Hawaii’s business information readily accessible and were confident enough in their online presence to make direct contact.
"As a tech person myself, I like to think I understand SEO. Their team is on another level and it made me realize that SEO isn't something you can do on the side, it's a full-time job that requires constant care and focus."
Tech Partners Hawaii
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