Designing an Attractive Website with IP-Location, Dynamic Content for an International SaaS Company
Background
FareClock, a leading time management and payroll processing SaaS company, approached Pronto Marketing with a need for a comprehensive website overhaul.
Their primary goals were to improve user experience, optimize for search engines, and create a dynamic website that could serve different content to users based on their geographic location.
With operations expanding globally, particularly in the Philippines, FareClock needed a solution that would respect regional agreements while maximizing their online presence.
Previous Website & Logo
Improving Branding and Marketing Content
Despite having an excellent product, their online presence wasn’t keeping pace with increasingly sophisticated competitors. As Jacob, FareClock’s founder, explained: “We haven’t really focused on marketing up to now. And I think as time goes by, other companies are getting more sophisticated at it. We’re losing some of that reach in terms of people Google searching for the type of service we provide and we’re not being surfaced.”
The existing website was content-light and failed to showcase FareClock’s full capabilities or connect with visitors on a personal level.
Technical Hurdles for Migrating Features
The code governing the dynamic pricing of the old website was not available in the expected HTML, CSS, and JavaScript.
To extract the pricing formula, we analyzed the Vue.js code and leveraged AI tools to decipher the logic and the pricing formula behind it.
The next challenge was implementing this complex pricing structure within Elementor without directly copying and pasting raw HTML, CSS, or JavaScript.
Geo-Location and Automated Redirections
There was no single WordPress tool or plugin that could fulfill all the geo-location-based requirements seamlessly. Furthermore, the caching system behind the website prevented some geo-location plugins from working correctly.
FareClock needed a comprehensive website rebuild that would:
- Create industry-specific landing pages
- Develop diverse page types with attractive design elements
- Significantly expand their content marketing capabilities
- Present a more personalized, engaging user experience
- Improve SEO performance to regain visibility in their market
Communication & Collaboration
The Fareclock team was highly technical and actively engaged in the project. They frequently shared their requirements and provided feedback directly, which significantly enhanced the development process.
The direct communication between their team and the developer allowed for faster decision-making and implementation of requested features.
This close collaboration helped ensure that the final website aligned with the client’s vision and we delivered a modern, high-performance solution that met and exceeded the client’s expectations.
Logo Design – Before & After
Logo Redesign: Creating a Modern Visual Identity
Prior to kicking off the website rebuild project, it was important to first redesign Fareclock’s logo and brand colours. Our design team worked closely with FareClock to refresh their visual identity, creating a modern, clean design that reflected the company’s innovative approach to time management and payroll solutions.
The new logo features a sleek, professional aesthetic that communicates efficiency and reliability—key attributes of FareClock’s service offerings. This redesign served as the foundation for the entire website’s visual language, ensuring brand consistency throughout the user experience.
Logo Design Process & Web Design Style Guides
Modernizing the Illustrations
“All the way from creating a new logo to building the new site, working with Pronto was very gracious and they were flexible to our needs.”
Retail vs. Distributor Versions based on Geo-Location
IP Geo-Detection: Tailoring Content to Regional Markets
A critical requirement for FareClock was implementing IP geo-detection capabilities with automated redirection. This feature was particularly important due to an agreement with a distributor that prevented the display of pricing information to users in the Philippines.
Our development team built a robust IP detection system that seamlessly redirects users to a localized version of the website based on their geographic location. For Philippine-based visitors, the system automatically displays a customized version of the site that omits pricing information while highlighting other value propositions and features.
This implementation not only ensured FareClock’s compliance with their distribution agreement but also created a more relevant experience for users in different regions, ultimately improving engagement and conversion rates.
Dynamic Pricing Page: Engaging Users with Interactive Elements
To capture and maintain user interest on the pricing page — often a critical conversion point — Pronto Marketing developed a dynamic pricing section with custom animations. This interactive approach transformed what could have been a static, information-heavy page into an engaging experience that guides potential customers through FareClock’s various service tiers and options.
The custom animations highlight key features as users explore different pricing packages, creating visual cues that emphasize the value proposition of each tier. This approach not only enhanced the user experience but also contributed to increased time-on-page metrics and improved conversion rates.
Key pricing features:
- A monthly and yearly toggle
- A user count slider
- Dynamic price calculations that changes based on user input
Custom Query String Implementation
Fareclock required a custom query string feature to integrate their website with their mobile application. Their goal was to use specific web pages within their app while hiding unnecessary elements such as the header and footer when accessed via the app.
To achieve this, we developed a solution where a query string parameter would conditionally hide these elements. This allowed the client to seamlessly embed website pages into their mobile app without any additional distractions.
The implementation was successful, providing a streamlined and efficient solution for Fareclock and their users.
Content-Rich Mega Menu: Streamlining Navigation
To help users quickly find the information they need in FareClock’s content-heavy website, we implemented a sophisticated mega menu system. This navigation solution organizes FareClock’s extensive service offerings and resources in an intuitive, visually appealing format.
The mega menu features logical categorization, descriptive labels, and strategic use of icons to guide users to relevant content. This approach significantly improved the site’s usability, reducing bounce rates and enabling visitors to discover more of FareClock’s service offerings with fewer clicks.
The implementation has proven particularly valuable for new visitors seeking specific information about FareClock’s specialized time management and payroll processing solutions.
Google Analytics Integration: Empowering Data-Driven Marketing
To support FareClock’s content marketing and inbound lead generation efforts, we implemented comprehensive Google Analytics tracking throughout the website.
This integration provides the FareClock team with valuable insights into user behavior, search patterns, and conversion paths.
The analytics setup includes:
- Search term tracking to identify opportunities for new content
- Page performance metrics to guide content refinement
- User journey mapping to optimize the path from initial visit to conversion
- Content engagement metrics to measure the effectiveness of different approaches
- Competitor benchmarking to track FareClock’s market position
This data-driven approach directly addressed Jacob’s concern about competitors “getting more sophisticated” with their marketing. The analytics framework enables FareClock to continuously refine their content strategy, ensuring they remain competitive in search rankings while delivering the personalized experience Jacob envisioned.
Before & After
The comprehensive website rebuild transformed FareClock’s online presence from a “bare” website to a content-rich, personalized platform that effectively showcases their services across multiple industries.
After multiple iterations, we successfully rebuilt the pricing page—improving it beyond the original version. The final solution used Elementor with a few lines of JavaScript to handle the pricing formula dynamically.
Additionally, we implemented interactive elements such as an action trigger when the user moved the slider to its maximum value. The final implementation exceeded the client’s expectations and effectively captured their attention.
By combining technical innovations like IP geo-detection with thoughtful UX elements such as the dynamic pricing page and content-rich mega menu, we created a website that not only meets FareClock’s unique requirements but also provides an engaging, intuitive experience for their users.
“All the way from creating a new logo to building the new site, working with Pronto was very gracious and they were flexible to our needs.”
After multiple iterations, we successfully rebuilt the pricing page—improving it beyond the original version. The final solution used Elementor with a few lines of JavaScript to handle the pricing formula dynamically.
Additionally, we implemented interactive elements such as an action trigger when the user moved the slider to its maximum value. The final implementation exceeded the client’s expectations and effectively captured their attention.
By combining technical innovations like IP geo-detection with thoughtful UX elements such as the dynamic pricing page and content-rich mega menu, we created a website that not only meets FareClock’s unique requirements but also provides an engaging, intuitive experience for their users.
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