Industrial Marketing

One of the most common concerns we hear about digital marketing for industrial audiences is that the same tactics used to sell mattresses and shoes won’t work for custom manufacturers and industrial OEMs. The

Nobody wants to get digital advertising wrong. This goes doubly so for manufacturers who are investing in their first pay-per-click (PPC) ad campaigns. How do you pick the right keywords? What if a hundred

Once you’ve made the decision to build a website for your manufacturing business, the temptation is to jump straight in, sign up to a hosting company, and build something. But this is often a

One of the greatest challenges of developing a marketing campaign for an industrial company is the content. Accurately conveying the intricacies of your products or services while keeping a diverse audience of buyers and

There are many important steps in the industrial buying cycle that the typical sales funnel misses. The early stages of research, data collection, and vendor comparison made possible online are frequently unaccounted for in

It’s a question most marketers ask themselves these days. How do I make content that’s more engaging than my competitors’? We’re bombarded with information and content from social media, email, ads, blogs — the

Your job is to get people on the phone. As a salesperson for a small to mid-size manufacturer, you enter the office every day, intent on creating new connections, nurturing fledgling accounts, and generating

On the face of things, social media doesn’t seem like the best fit for industrial marketing campaign dollars. The fast-paced, interaction-driven nature of platforms like Facebook and Twitter aren’t the homes of engineers and

Whether you have a limited industrial marketing budget or are just getting started with your online marketing efforts and want to stay focused, where do you spend first? This is one of the most