Industrial Marketing

Industrial marketers are faced with a unique, often counter intuitive audience to which they must promote and communicate their service offerings. In an industry that relies heavily on in-person meetings, tradeshows, and long sales

One of the great challenges to sales and marketing efforts in manufacturing companies is the sheer length of the sales cycle. It can take months to close a sale, and sometimes years. It’s for

Now more than ever, marketing relies heavily on visual elements. Video content in particular is a must if you want to reach the 45% of users who watch at least an hour of video

One of the most significant challenges for industrial companies is finding the right digital marketing channels to generate new, high-quality leads. Especially for small contract manufacturing companies that haven’t previously invested in digital marketing,

One of the first questions a custom manufacturer or OEM asks before starting a large-scale marketing program is how to measure and ensure success on the sales side. At the end of the day,

Industrial marketers and sales professionals should not ignore digital channels in their business development efforts. At the same time, the tactics that work for other B2B firms are less effective on non-starters for OEMs,

Are you on a tight marketing budget or looking for ways to streamline your B2B marketing? Or perhaps your marketing strategy has always followed certain steps and you’re thinking it’s time to drive things

Branding. Many manufacturers shy away from it, because “Our products will speak for themselves.” Or because “We’re in a niche market, so we don’t need to worry about branding.” But, if you don’t have

Designed for engagement with friends and colleagues, social media has evolved in recent years to become a fundamental digital resource for many businesses. In a number of industries, the opportunity to actively engage with