Integrating Customer Satisfaction into a Long Sales and Delivery Cycle
One of the great challenges to sales and marketing efforts in manufacturing companies is the sheer length of the sales cycle. It can take months
When and How to Use Video for Manufacturing Marketing Efforts
Now more than ever, marketing relies heavily on visual elements. Video content in particular is a must if you want to reach the 45% of
How to Invest in Paid Traffic for Industrial Companies
One of the most significant challenges for industrial companies is finding the right digital marketing channels to generate new, high-quality leads. Especially for small contract
The Value of Content-Based Marketing in Manufacturing for Your Sales Team
One of the first questions a custom manufacturer or OEM asks before starting a large-scale marketing program is how to measure and ensure success on
The Challenges of Marketing to Industrial Engineers
Industrial marketers and sales professionals should not ignore digital channels in their business development efforts. At the same time, the tactics that work for other
Top B2B Marketing Channels on a Manufacturer’s Budget
Are you on a tight marketing budget or looking for ways to streamline your B2B marketing? Or perhaps your marketing strategy has always followed certain
3 things every manufacturer should know about branding
Branding. Many manufacturers shy away from it, because “Our products will speak for themselves.” Or because “We’re in a niche market, so we don’t need
When Does Social Media Make Sense for Your Marketing Efforts
Designed for engagement with friends and colleagues, social media has evolved in recent years to become a fundamental digital resource for many businesses. In a
Marketing Tactics that Don’t Work for Industrial Buyers
One of the most common concerns we hear about digital marketing for industrial audiences is that the same tactics used to sell mattresses and shoes
