Law Firm Website Design Services, Development & Management

This might seem obvious, but your website needs to be able to explain who you are, what you offer, and why someone should hire you as their attorney. There are a few key elements to include that will help you have the best law firm website in your area:

• Homepage banner – As soon visitors arrive on your homepage, they need to understand what your value proposition is. This can best be accomplished by having a very clear headline in the banner area of your website that succinctly explains your practice. For example, if you specialize in criminal defense, your homepage headline could be “Personal Injury Law Firm in Chicago.” That might sound a little plain, but you should assume that most website visitors have very little patience. If the messaging on your website isn’t clear, they’ll quickly get confused and decide to leave for another law firm’s website instead.
• Practice area pages – Whether you’re a small law firm with a single specialization or a large law practice offering a wide range of services, each of your practice areas should have its own dedicated page on your website, and each of those practice area pages should go into detail about your expertise in that area and if possible, specific examples of how you’ve helped your clients. Don’t be afraid to get very specific with these pages. For example, if you specialize in Family Law, you should have separate practice area pages for divorce, child custody, prenuptial agreements, adoption, and more. Likewise, if you’re a personal injury lawyer, you should have individual pages for workers compensation, auto accidents, driving under the influence, etc. The more specific you are with these pages, the more appealing you’ll look to a prospective client who needs help in that particular area.
• Attorney biographies – Since website visitors on your law firm’s website won’t know much about your practice, it’s important that you include attorney bios so you can show the deep knowledge and experience your talented team of attorneys have. The biographies should include education history, bar admission location and date, area of expertise, professional memberships and activities, and an explanation of their accomplishments over the years. Including all of this information will help potential clients start to gain trust with the lawyers they’ll be working with.

You and your team have spent years (and perhaps decades) crafting your expertise and professionalism, but making sure that professionalism comes through on your website requires paying special attention to images and messaging used throughout the site. A surefire way to stand out from other law firms in your area is to hire a photographer/videographer to take photos and videos of you and your team. A great law firm website design company can then take those photos and videos and develop one of the best law firm websites around. You’ll be miles ahead of any other law firm you’re competing with.

Working with a skilled and experienced copywriter is equally important. Just like the imagery used on your law firm’s website gives your potential clients a sense of your expertise, the messaging used throughout your website content does as well. The wrong tone or wording can make you seem careless or untrustworthy.

One of the best ways to start building trust on law firm websites is by displaying client testimonials. These can be placed anywhere on your site from your homepage to your practice areas pages (assuming the testimonial is relevant to that particular practice area) to landing pages for marketing campaigns. Testimonials from happy clients give the credibility and reassurance your potential clients need to see in order to consider moving forward with you. They want to know that you’ve helped other people in their same situation come to a positive resolution.

Understandably, some of your existing clients may be reluctant to attach their name and face to a testimonial about a legal issue they were involved in. An easy solution to that is to attribute their quote with their first name and last initial only.

Even great law firm websites need to draw qualified visitors to it in order to generate new leads. One way to make that happen is through search engine optimization (SEO). It’s crucial that you have the right keywords placed throughout your website content in order to let search engines know what your website is about. Optimizing for the right keywords gives you a better chance of showing up in the search results on Google which can end up driving traffic to your site.

Law firm SEO can get fairly complicated. We’ll dig into it a bit deeper below, but it’s important you work with a law firm web design company that is familiar with SEO best practices.

Perhaps the most important element that all law firm websites need to have is a strong call to action that tells website visitors what they need to do in order to move forward with you. Depending on how your law firm prefers to operate, this could be submitting a form, scheduling a time to talk, or picking up the phone and calling you right away.

The main point of having a website to begin with is to bring new clients into your practice, so your calls to action should be very direct. Instead of saying “click here” or “submit this form”, use action phrases like “Schedule your consultation” or “Connect with one of our lawyers.” And make sure your calls to action are strategically placed throughout your site most importantly in the homepage banner, header, footer, contact page, and landing pages.

The digital landscape demands that law firms prioritize website load speed to ensure an exceptional user experience and boost search engine rankings. A rapidly loading law firm website not only captivates potential clients but also signals to search engines that your site is user-friendly, which can enhance your search rankings. Slow-loading websites risk frustrating visitors, leading to higher bounce rates and missed opportunities for client acquisition. By optimizing your law firm’s website load speed, you guarantee a seamless experience for users across all devices, ultimately driving more traffic and strengthening your firm’s online presence. Focusing on speed offers a competitive advantage in the legal market.

A mobile-responsive law firm website design is essential for maintaining functionality across all devices. In today’s digital age, potential clients frequently access law firm websites from mobile devices, making it imperative that your site’s design is adaptable to varying screen sizes. A mobile-responsive design ensures that your website’s content, images, and navigation elements adjust smoothly, providing a consistent and user-friendly experience. This not only enhances user satisfaction but also positively influences your search engine optimization efforts, as search engines favor websites that are optimized for mobile use. By prioritizing mobile responsiveness, law offices can effectively engage with potential clients, increase web presence, and drive more traffic to your site.

Your clients come to you for your expertise and one of the best ways to demonstrate your expertise is by placing an FAQ section at the bottom of each practice area page. This gives you an opportunity to get into further details that didn’t quite fit with the flow of the marketing content higher up on the page. And while you still want to avoid confusing jargon, it’s okay to get a little deeper into the weeds with your answers.

Start off by thinking about what questions your existing clients ask most often or what concerns a potential client might have when seeking legal advice. Writing short but helpful answers to these questions will not only increase the confidence your website visitors have in you, but it will also give you more opportunities to include important keywords for SEO.