As cybersecurity threats fueled by AI continue to evolve, it’s more important than ever for MSPs serving SMBs to stay ahead of the curve.
Recently, my colleagues at Pronto delivered an eye-opening presentation on how MSPs can seize the opportunity to offer AI-powered security services that not only protect clients but also boost revenue and retention.
In this blog post, I’m distilling the top takeaways from that presentation — highlighting actionable strategies, innovative service ideas, and smart marketing actions designed to position you as a forward-thinking leader in the cybersecurity arena.
Be sure to watch the embedded presentation video and check out the linked slide deck for a deeper dive into these insights 👇
The Evolving Cybersecurity Landscape
AI-fueled risks are now more prevalent than ever, leaving many SMBs unaware of the vulnerabilities that can disrupt their operations. Addressing these threats isn’t just about defense; it’s about turning challenges into opportunities for growth.
MSPs have a unique opportunity here — to evolve from reactive service providers into proactive partners who safeguard their clients while driving revenue and retention. By addressing emerging AI-driven risks head-on, you not only protect your clients but also position your business as a forward-thinking leader ready to capitalize on the changing cybersecurity landscape.
Four High-Value AI Security Services
Offering cutting-edge AI security services can transform how you protect clients while opening new revenue streams. Here are four core services to consider:
- AI Security Policy & Compliance
Develop robust policies that not only meet regulatory requirements but also anticipate future challenges. This service builds confidence and trust with your clients by ensuring their security framework is both comprehensive and forward-looking. - Companywide AI Training
Empower client teams with practical training to recognize and respond to AI-driven threats. With informed staff, companies are better positioned to minimize human error and maintain a strong security posture. - Local/Private LLM Deployments
Implement secure, localized deployments of large language models to keep sensitive data protected. This service is ideal for clients who require stringent data privacy while benefiting from the advantages of advanced AI capabilities. - Microsoft Tenant Security with Copilot
Enhance Microsoft environments by leveraging AI insights to proactively optimize configurations and address vulnerabilities. This service sets you apart as a leader in modern cybersecurity solutions.
Integrating these offerings into your service portfolio not only improves client protection but also positions you as a proactive, forward-thinking cybersecurity partner.
Actions to Stand Out in a Competitive Market
Now that we’ve defined the key AI security services, the next step is to ensure your offerings don’t just blend into the background. In a landscape where competitors are also stepping up their game, capturing the spotlight is critical. Here are some practical actions to distinguish your MSP and convert emerging interest into tangible growth:
Build an AI Security Services Index Page
Create an umbrella page on your website that clearly showcases your range of AI security services. Here’s an example:
This dedicated index not only makes it easier for potential clients to understand offerings but also signals to search engines that this site is a go-to resource for AI security.
A well-structured index page reinforces your brand as a forward-thinking provider ready to address modern cybersecurity challenges. Here’s an example of an index page
Adopt a Vertical-Focused Marketing Approach
Tailor your messaging to address the unique needs of high-stake industries such as healthcare, finance, or legal. My colleagues highlight this example — a blog post suited for health care providers worried about data security.
When you speak directly to the challenges and regulatory requirements of these verticals, you reinforce your expertise and differentiate your service offerings.
Optimize for Visibility
Enhance your website’s navigation to feature your new AI security services prominently and consider integrating location-specific pages if you’re serving defined markets. This not only helps clients find the information they need but also boosts your search engine visibility, reinforcing your positioning as an industry leader.
Establish Thought Leadership & Lead Magnets
Create valuable content — such as case studies, checklists, and blog posts — that demonstrates your expertise in AI security. Here’s a good example of a blog post that addresses the rising concern of AI security among SMBs.
Also, gated content and downloadable resources can serve as powerful lead magnets, capturing new prospects while nurturing existing relationships.
Send Targeted Marketing Emails
Develop segmented email campaigns that deliver personalized messages directly to your audience. Whether you’re reaching out to current clients or new prospects, tailored emails ensure that your innovative AI security services — and the benefits they bring — are communicated effectively, driving engagement and conversions. This could mean starting a newsletter like the one shown here:
To further develop and optimize your content strategy, explore our MSP Marketing Guide for tips and best practices.
Getting Started: Actionable Next Steps for MSPs
Now that you’ve explored the key AI security services and strategic marketing tactics, it’s time to transform these insights into action. Here are a few practical steps to help you integrate and promote these services effectively:
- Assess Your Current Offerings and Online Presence
Review your existing service pages, website navigation, and content to identify gaps where AI security could be incorporated or highlighted. Determine whether your current messaging resonates with your target audience and aligns with the trends in AI-driven cybersecurity. - Define Your AI Security Strategy
Develop a clear plan that outlines how AI security fits into your overall service portfolio. Decide whether to present these services as a standalone offering or as an enhancement to your existing cybersecurity solutions. Consider the specific needs of your SMB clients and your target industries. - Update or Build Your Website Content
- Create or refine dedicated AI security service pages or an index page that clearly presents your offerings. (If you need assistance with creating or optimizing your MSP website, consider exploring our MSP Website Services.)
- Optimize navigation and internal linking so clients and search engines can easily discover your new services.
- Integrate compelling content—such as case studies, checklists, or success stories—that demonstrates your expertise and builds trust.
- Launch a Targeted Marketing Campaign
- Leverage thought leadership by publishing valuable content on your blog and promoting it on social media channels.
- Use targeted email campaigns to reach both current and prospective clients, sharing insights on AI security and highlighting the benefits of your innovative services.
- Consider using gated content or downloadable resources as lead magnets to capture additional prospects and further establish your credibility.
- Monitor, Evaluate, and Adapt
Implement a system to track the performance of your updated offerings and marketing initiatives. Use analytics to assess engagement, lead generation, and client feedback. Be prepared to refine your strategy based on what works best for your target market.
By following these steps, you’ll be well on your way to positioning your MSP as a proactive, AI-savvy leader in cybersecurity.
For comprehensive marketing support tailored to MSPs, visit our MSP Marketing Services page.
Ready to transform your MSP’s approach to cybersecurity? Now is the time to act.
Dive into the full presentation to get even more insights, explore our detailed slide deck, and start reshaping your service offerings to meet today’s AI-driven challenges head-on.
If you’re looking to move from reactive defenses to proactive leadership in cybersecurity, let’s connect. Reach out to schedule a free consultation, and together we can build a strategy that positions your MSP at the forefront of innovation and client protection.
Don’t wait for threats to evolve — capitalize on the opportunity now.
