Nonprofit New York
Building an Accessible, User-Friendly Portal for New York's Nonprofit Community
Background
Nonprofit New York is a dedicated organization that strengthens and empowers other nonprofits through capacity building and advocacy initiatives, cultivating a more unified and powerful nonprofit sector across New York. Their services include training, resources, and networking opportunities for member organizations.
The organization approached Pronto Marketing seeking a professional website refresh that would clearly communicate their mission, services, and member benefits. Their existing site had grown organically over time, resulting in navigation challenges and inconsistent user experiences across different sections.
Complex Navigation Structure
Information was scattered across the site, making it difficult for visitors to find critical resources and member benefits.
Inconsistent Branding
The website lacked cohesive visual identity and needed a refresh that would maintain brand recognition while improving accessibility.
Event Management Complexity
As an organization hosting numerous training sessions and events, they needed a streamlined system to showcase upcoming opportunities.
Accessibility Concerns
The previous design had accessibility limitations, particularly regarding color contrast and navigation for users with disabilities.
Resource Discoverability
Valuable resources like the Member Hub weren’t receiving adequate visibility, limiting member engagement.
Pronto Marketing developed a comprehensive website redesign strategy that addressed each challenge while maintaining the organization’s professional identity. Our solution included:
Branding Refresh with Accessibility Focus
Pronto refreshed Nonprofit New York’s brand palette while prioritizing accessibility standards.
By integrating vibrant teal and other accent colors found in their events section, we created a more engaging visual experience. Each color choice was carefully evaluated using contrast checkers to ensure excellent accessibility scores, balancing vibrant brand elements with readability requirements.
Custom Event Management System
Implemented a custom post type (CPT) solution for event management that:
- Created flexible event feeds that could be displayed across multiple website sections
- Simplified the publishing process for staff
- Enabled filtering capabilities for website visitors
- Integrated seamlessly with the existing content structure
This system is prominently featured on the Trainings & Events page and dynamically populates related sections throughout the site.
“Pronto transformed our website into an accessible, user-friendly platform that perfectly communicates our mission. Their attention to detail with our branding refresh and focus on accessibility exceeded our expectations. Our members can now easily navigate our resources and upcoming events with just a few clicks.”
Engaging & User-Centered Content Structure
Working closely with the Nonprofit New York team, we restructured the site’s information architecture to create intuitive pathways for diverse user groups:
- Optimized for Older Users: The Capacity Building page features a scrolling design that presents extensive content in digestible segments, reducing the need for multiple clicks.
- Intelligent Navigation System: We developed a sophisticated subpage menu utilizing both anchor links to page sections and links to related pages, helping users quickly access relevant information.
- Custom Card-Based Member Hub: Following client specifications, we designed an intuitive card-based interface for the Member’s Hub that connects to both external portals and internal resources.
- Specialized Footer Navigation: We implemented a custom footer structure based on user needs rather than mirroring the main navigation, providing alternative pathways to essential content.
Enhanced Accessibility Implementation
Beyond color contrast improvements, our accessibility focus included:
- Careful image selection to respect member privacy concerns
- Implementation of ARIA labels and screen reader optimization
- Keyboard navigation enhancements
- Presentation of accessibility testing results throughout the design process to ensure client alignment with accessibility goals
Before & After
The new Nonprofit New York website delivers significant improvements across all target areas:
"The custom event management system Pronto created has revolutionized how we showcase our trainings and events to the nonprofit community. We've received numerous compliments from members on how easy our new site is to navigate.“
Streamlined User Experience
The redesigned navigation system and content architecture have dramatically improved information discovery, with particular praise for the intuitive organization of resources.
Increased Member Engagement
The Member Hub now serves as an effective portal for the organization’s resources, with improved visibility and usability.
Simplified Event Management
Staff can now easily publish and manage events with the custom post type system, while visitors benefit from improved filtering and discovery options.
Superior Accessibility
The site now meets high accessibility standards, ensuring equal access for all users regardless of ability.
Professional Brand Representation
The refreshed visual identity maintains brand recognition while presenting a more sophisticated and cohesive experience across all pages.
Through close collaboration with the Nonprofit New York team, particularly Sonali Jurani (VP, Development) and Jessica Chin (Communications & Development Coordinator), Pronto Marketing delivered a website that not only meets current needs but provides a scalable foundation for future growth and engagement.
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