Welcome to the second episode of the $5M Milestone Podcast where we dig into the intricacies of scaling a business to reach $5,000,000 in annual revenue. This week, our hosts, Matteo Trovato and Pierre Mol, engage in a dynamic conversation with Scott Pressimone, a founding member of GrowthConnect.io, to discuss internal marketing accountability, and the balance between outsourcing and in-house marketing efforts.
In this episode you will learn:
- The importance of internal marketing accountability for organizations looking to grow.
- The concept of a “minimum viable marketing team” and its importance in small to medium-sized businesses.
- The critical role of a marketing leader in developing and executing effective marketing strategies.
- The evolution from hands-on owner marketing to strategic, professional marketing efforts.
- The balance between outsourcing marketing tasks and maintaining internal marketing functions.
- Insights on hiring and working with marketing agencies, focusing on transparency and expertise.
